From The Blog

From the Blog

NYC Shopping: My Top 24 Chic Boutiques

BY GABRIELLE ROLFFOT While the city’s big department stores and designer shops are pretty hard to miss for both tourists and locals alike, even lifelong residents might not know about the wealth of the shopping opportunities that New York has to offer in it’s amazing TOP CHIC boutique scene.

Where does one begin with exploring one of the world’s top shopping capitals? Clothing is one of the most popular things to shop for in New York. It’s a city of up-to-the-minute styles and it is easy to get caught up in the exciting buzz of fashion conscious New Yorkers. Looking good doesn’t have to cost a great deal and there are plenty of budget clothing store options across the five boroughs to name of few. Here are my favorite stores.

2. In Support Of

The number 1 boutique according to my research  at, is In Support of. In a neighborhood full of dedicated designer stores, located at 342 W 13th Street in the Meatpacking, this boutique champions eco-friendly, under the radar designers who produce locally. In Support Of aims to sell designs constructed with quality materials that embody a tastefully modern look.  And there’s a good reason behind its difficult to Google name: Each year, a portion of its proceeds are donated in support of a different charity.


Personnel of New York is located in 9 Greenwich Ave, “When the people in the neighborhood come in, the locals don’t see this stuff, so they’re like, ‘Whoa, this is so great that nothing in here is in a department store,'” co-owner Kristi Paras once told us. That means easy, reasonably priced merchandise from both established and up and coming NYC and LA-based designers like Mara Hoffman, objects without meaning, and more.


The Cloack & Dagger boutique is located in 334 East  9th street. If you take your fashion cues from Wes Anderson movies and Francoise Hardy album covers, you’ll love this East Village shop, where retro schoolgirl finds for under $100 share the space with slightly pricier fare from Lauren Moffatt and Sessun.


Babel Fair Showroom is located in the heart of the garment district and represents contemporary labels in the 260 Elizabeth Street. Sums up the vibe of Nolita: Eclectic, international, and on-trend  yet individualistic which works in Williamsburg, too. From Korean denim to Aussie street style, Babel Fair offers a rare shopping experience showcasing talent from around the world.


Assembly New York  located in 170 Ludlow Street are forward thinking retail environments with an eponymous modern RTW collection for men & women. The merchandise at Assembly is innovative in a way that makes fashion people pine and non-fashion people giggle. This boutique was founded by former gallerist Greg Armas in 2008.


The Rising States owner Meagan Delaney lives for “those moments when a girl is trying on a Samantha Pleet dress and Samantha walks in and the customer geeks out like I would” a scenario that plays out a lot in the  168 Ludlow Street designer clubhouse. The Rising States carries looks by local labels like Loeffler Randall and Bedford Street Laundry that all have a common thread: “good, clean lines and good cuts.”


Since Jade Lai founded Creatures of Comfort in Los Angeles in May 2005, the store has been widely considered a haven for those seeking hard to find labels with standout personalities. Five years later, in the Fall of 2010, Lai opened the Creatures of Comfort Flagship store on 205 Mulberry Street in New York City.  Creatures of Comfort joined New York Fashion Week in 2013 with acclaimed, per formative presentations for the Fall Winter 2013 and Spring Summer 2014 seasons, and introduced its first runway show for Fall Winter 2014.


This SoHo newcomer in 25 Mercer Street. Anthom is an online + brick and mortar women’s clothing store that caters to thoughtful women who appreciate design, quality, and uniqueness.  Expect to find a mix of local favorites Samantha Pleet, Yune Ho, AEA Jewelry and under-the-radar international labels It’s Me by Dyanna Lynnyk, Ksenia Schnaider, and Przhonskaya not sold anywhere else in the US.


This location in 181 Mott Street is owned by a husband and wife duo who describe themselves as “urban hippies,” Warm’s boutique carries the types of clothes you’d want to pack for vacation including pricey boho chic duds from Vanessa Bruno, Upstate, and more.


No.6 is the best place to shop in 6 Centre Market Place NYC, hands down. In a city filled with a ton of the same, No.6’s beautiful and unique product selection gives the store so much personality and originality. The store was founded by a vintage collector and a stylist, so the little dresses are top-notch. Is known for its clogs with our favorite location in Market place.


The American Two Shot is a chic shop for trendy designer women’s & men’s clothing & outerwear, with coffee counter located in 135 Grand St. This store in SoHo located in Grand Street was opened by two best friends! giving us a Vintage street wear best location for the fashion forward tribe.


Maryam Nassir Zadeh is known for her elegant take on laid-back dressing. Her neo-minimalist designs are must-haves amongst the New York style. Is favorite among fashion folk, this Lower East Side spot located in 123 Norfolk Street. Mostly known for the famous MNZ shoes.


The collections from In God We Trust owner Shana Tabor, whether clothing, jewelry, or interior design, embody her unique New England upbringing, love of New York City, and her humor in 70 Greenpoint Ave.
In God We Trust opened in 2005 and has evolved into a multifaceted brand including clothing, jewelry, men’s and women’s accessories and a burgeoning wedding band collection. In God We Trust currently has three brick and mortar locations in New York and a bustling e-commerce site.


Concrete + Water carries men’s and women’s clothing and accessories from a mix of contemporary brands located in 485 Driggs Avenue, but there’s a special focus on culty European labels Ganni, Nanushka, Anne Thomas, as well as locally-made home goods. A cool  lifestyle boutique born in Brooklyn with vibrant color.


Be warned: shopping at this 326 Wythe Avenue Oroboro boutique formerly known as Beautiful Dreamers will give you a serious case of wanderlust. Contemporary designers like Pamela Love and Lindsey Thornburg are presented in the same space as vintage finds from LA’s Rose Bowl Flea Market and collectibles from owners & stylists April Hughes and Marina Burini’s travels all over the world.


The Life: Curated industrial-chic space with indie label his & hers clothes, accessories & home goods. located in 186 Grand Street, they  were also recently voted best his and hers Boutique in New York City by Time Out New York Magazine and featured in Design Bureau Magazine for they unique store design by Domestic Construction.


Bird is Brooklyn’s premier fashion destination, embodying the borough’s creative spirit since 1999. Bird has sustained a steady growth throughout Brooklyn, supported by the innovative designs of Norwegian architect Ole Sondresen. Has created a mini indie empire. The Williamsburg shop 203 Grand Street is both Mankins’s largest and most experimental, stocking everything from Marni sandals and Proenza Schouler totes to Black Crane jumpsuits and Wwake’s delicate opal rings.


An innovative retailer of womenswear, menswear, jewelry and accessories. The store and website carry a unique creation of more than 75 talented designers, the in house SWORDS-SMITH collection and exclusive collaborations with other brands, artists and friends. Compared to most independent boutiques, Swords-Smith in98 South 4th St Williamsburg is about as big and spacious.


Jill Lindsey store itself acts as a community hub, inviting customers and neighbors to chat. It’s also a coffee shop in the morning, a wine bar at night, and an event space that hosts everything from afternoon tarot readings to after work print making classes. Its a unique boutique with designer clothing right here in 370 Myrtle Ave.


Founded in 2008 by Camilla Gale and Rand Niederhoffer, Thistle & Clover showcases located in 221 DeKalb Avenue is carefully handpicked clothing from an exciting group of young, up and coming designers as well as more established contemporary brands that fit into T&C’s unique and accessible aesthetic. All of the jewelry is made locally in NYC. The Fort Greene boutique also houses a pretty stellar indie jewelry collection, with designs from Blanca Monros Gomez, Bittersweets NY, Odette and more.


Much like the Fort Greene architecture that surrounds the store, the clothing at French Garment Cleaners in 85 Lafayette Avenue, Née Stuart & Wright is classic and unfussy: think APC, Rachel Comey, and Rag & Bone. Sure, the merchandise is expensive but unlike Brooklyn brownstones, sometimes it goes on sale. Men’s & women’s clothing store offering casual, upscale items by independent designers.


The Sincerely, Tommy in 345 Tompkins Avenue is a cool, minimalist concept store featuring eclectic women’s wear & an in store coffee bar. Owner Kai Avent-deLeon call herself a Bed-Stuy “retail pioneer,” but we have a feeling hers won’t be the only luxury boutique on the block for long. The former Chanel employee stocks her store with pieces by up and coming designers like Collina Strada and Deer Dana, as well as work by Brooklyn artists.


O.N.A is an independent women’s boutique in 593A Vanderbilt Avenue. Magdalena Jaworska fills her Prospect Heights boutique with on-trend, affordable merchandise from  local and emerging designers such as Dusen Dusen, Ilana Kohn, Samantha Pleet, Courtshop, Osei Duro, and more.



A Cheng boutique features well-designed, simple lines that are organic in shape.  They focus on luxurious fabrics, subtle textures and above all, wear ability right here in  466 Bergen Street and you can always find a rotating selection of unique jewelry, bags, ceramics and unexpected finds.


Enjoy your New York shopping experience!