Age of the Goddess
Let me explain. What is the upcoming F’14 AGE OF THE GODDESS collection all about? Who is the woman that will be wearing these styles? What was I thinking? Who was my muse? Well, it was Daphne – one of my ancesstors and the love interest of God Apollo.
For F’14 I am focusing primarily on “Daphne” green and white gold, with leaf details. My inspiration comes from the mythological story of Apollo and Daphne. In this story, Apollo, the powerful warrior God mocked the God of love Eros for his use of bow and arrow, saying “What have you to do with warlike weapons?
The insulted Eros took two arrows, one of gold and one of lead – with the leaden shaft, to incite hatred, he shot the nymph Daphne and with the golden one, to incite love, he shot Apollo through the heart. Apollo was seized with love for the maiden, Daphne, and she in turn abhorred him. Apollo continually followed her, begging her to stay, but the nymph continued her flight. Seeing that Apollo was bound to catch her, she called upon her father for help. He then turned her into a tree therefore she became inaccessible to Apollo. Since Apollo could no longer take her as his wife, he vowed to tend her as his tree, and promised that her leaves would decorate the heads of leaders as crowns. Apollo also used his powers of eternal youth and immortality to render her ever green. Since then, the leaves of the Bay laurel tree have never known to decay.
My ideal female customer is a “modern-day goddess”. She is adored by both men and women being blessed with a magnetic personality and tons of charisma. She is timeless-like a Greek goddess with a certain “air of divinity.” She is an icon and a muse with superb taste and seeks only the best because she is worth it! She loves one-of-a-kind creations and possesses an expert eye for craftsmanship, rarity, quality and beauty. She is a rare and exceptional woman who has a love affair with high fashion, jewelry and style. She is a star.
This woman is ever changing. Some modern goddesses that have donned my jewelry include Kelly Rowland, Beyoncé, and Blake Lively. The diversity within these celebrities alone show my accessibility towards various demographics: big players in the more edgy high-end street wear realms such as Rihanna and Ciara dominate one end of the spectrum, while a more refined and sophisticated look is donned on Charlize Theron and Karolina Kurkova. My pieces are bold and strong, and the women representing my work maintain a level of edge; feminine but not fragile nomads of style. We see a return to these classic looks in the media with films like Troy, Alexander the Great, and more recently, TV series such as Game of Thrones and The Vickings.
The fantasy, the myths and the leggends of the past and their ethereal nature are something that will always be present my collections of contemporary high-end pieces and in my collections collections to come. I find the classical stories of Ancient Greece an endless source of inspiration, style and beauty. History is repeating…Welcome to the AGE OF GODS!